Distinction Arts Exhibition Campaign Design
Delivery:
- Invitation Card
- A 4 Folded Flyer
- Illustration Wall at the Entrance
- Illustration Board for 7 Themes
A consistent visual campaign was introduced through the invitation card design to reveal the event, while playful and cohesive illustrations were used and displayed to guide visitors through the exhibition’s seven themes on the day of event. I developed the concept of “The Tiny Adventure” to showcase how young children channel their passion, talent, curiosity, and imagination into their artwork.
Invitation Card
I drew inspiration from the shape of the Crystal Hall at the Australian Museum to design the forms representing the seven themes, with seven colors blending into each other. This design also highlights that the exhibition will be hosted at the Australian Museum.
Visual Style:
- Playful, Colourful, Clean, Informative
Audience:
- Students and Their Families & Friends, Walk in Visitors
Key Message
- Highlight over 350 original student artworks
- Inform the exhibition opening time and location
Masthead
I incorporated the visual elements of the brand logo (two geometric shapes) to create a more playful and bold masthead, enhancing and emphasizing the brand’s visual identity.
Flyer
The flyer features a brief introduction, a map, and a list of young creatives participating in the exhibition.
Illustration Wall
7-Theme Boards
Mock-up
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